Creating a Business in Times of Uncertainty

From Sharon, Milwaukee, Wisconsin

Dear Dr. Rosie,
I’m focusing on getting my business off the ground. And, at the same time there is so much talk about an economic meltdown; I just don’t know what to do. Should I stay under my covers where I feel safe and wait for it all to do what it’s going to do or should I move forward with my intention and hope for the best?

Your articles are written in such a way that they have a spiritual quality to them without being too religious or too woo-woo. This makes me feel comfortable asking you this question. Thank you for sharing your perspective.


Thank you Sharon.
You ask an important question, one that I think is on a lot of people’s minds.
There is so much fear these days. I’ve heard it said that we’ll soon be going to hell in a hand basket. Man, that can make anyone feel anxious and terrified; it makes sense that you’d want to hide under your covers, with that kind of talk going around.

For every one who predicts the hell-in-a-hand basket outcome there are just as many who predicts things will turn around in time. You get to decide which truth you want to create. With the science of quantum physics proving that our thinking creates our reality, I ask you Sharon, which reality will you create. This way of thinking challenges our normal version of reality, and it challenges us to exercise muscles that will work in our favor regardless of what we hear.

It’s important to consider though, that these conversation related the economic situation aren’t that different than those conversations going on inside our own heads; the ones that have us question whether we can or should move ahead on a project. We have as many nay-sayers in our heads as there are outside our heads. It doesn’t matter whether it’s in the media or just in our heads, we have to choose to choose what we want to be true and live into it as if it is true, until it is true. Does that make sense?

Our world needs to empower every individual on this planet to say "Yes I Can!" We need to empower our children, our friends, family members, employees, even our employers to move in the direction of their hearts desire, their passion and their vision. Clarifying your intentions about what you want to fulfill, then living into your intention, regardless of the outcome, is essential.

While living and traveling aboard a sailboat, during a particularly severe storm, there was a possibility that the boat might sink and we would all die. My choice in that moment was to either do everything I could to keep the boat afloat or go down to my bunk and wait for death to take me. I chose to live into my intention to do whatever I could to keep myself safe and help keep the boat from sinking. I feel so good that I was courageous enough to make that choice.

Quite often, as I begin to move toward my desired outcome, anxiety surfaces. Anxiety makes me feel really uncomfortable. I want to avoid the discomfort of that experience. If I do something to avoid the anxiety more than likely I distract myself for a very long time. What I’ve had to learn to do is be with the discomfort of the anxiety while I continue to move forward with my projects. Much like sailing in that storm, where I was really terrified, I had to keep moving forward in order to save the boat and my life.

Sometimes we have to feel the fear, the anxiety, the anger or sadness and do what we have to do, just because we have to!

I want you to consider that one way or the other you’ll be making choices about your career. What choices will you make based on worry, fear and anxiety? What choices will you make based on confidence, courage and clarity of intention? Which of these choices will move you in the direction you want to go? Are there choices that can have you move at a speed that supports momentum yet doesn’t feel too risky? In a sense, do you require a bit of both/and, meaning moving forward while maintaining a safe speed toward your destination “ that which you say you want?

Last week I talked about faith, which needs to be practiced whatever it is we are having to be with. Every time we move out onto the edge of our comfort zone we have to practice faith, we have to be with the "I don’t know how to do this" experience over and over again. As long as we are moving into our desires, wants and our needs we’ll have to be edging ourselves out, expanding our comfort zone. The outcome of this practice is that life gets easier to be with, so does change and transformation?

We can’t help but be anxious about uncertainty. And, at the same time we can begin to see that uncertainty is all there is. In doing so, we can then come to a place of acceptance about uncertainty; perhaps grieve the loss of what we thought was certain, and learn to be more at peace with what is. This is big work, Sharon, but I’m pretty sure it’s part of what all of us, and I do mean all of us, need to accept.

So many areas of the world are war-torn, poverty stricken, full of disease and death. The certainty of affluence that you and I have known here in North America has been a gift. I’m not sure that it is a right, as we’ve come to believe. I can practice gratitude for all that I’ve been provided and at the same time, begin to cultivate ways of being with uncertainty that allows me serenity and peace.

Here are a couple of things to do in support of this process. First, create a business plan. Start with the intentions of this business; this includes: What is your vision for this business, what is it here to serve? Write down all the intentions you have. Then, write down the various ways to serve these intentions. Also create a timeline of when you will put these ways into practice. Create a financial plan for yourself “ how much money do you need to run your business, how much money to you want to be making as a profit. Consider how much money you’ll need to support you while you are birthing and growing your business. Keep it simple enough that you can take the steps required to fulfill your intentions, yet not too big that you feel overwhelmed. Just pace yourself, and, as I always encourage, get a coach or a thinking partner to keep you on track.

Bottom line for living with uncertainty? Listen to your heart!



Author of Self-Empowerment 101

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