Tag: Marketing

The Rewards of Being the Invitation

I recently attended a teleconference on how to market and sell. The exuberant facilitator provided three pieces of information that made a lot of sense. First “ ensure that your emails and newsletters get to the person you are wanting to target, two “ ensure that your subject line is catchy, so that your intended reader will open your communication, and, three “ you guessed it, write so your audience looks forward to reading what you have to say. This expert, who has made millions of dollars teaching people how to market and sell, spent the rest of the time

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